When: 08 April 2021 - 09 April 2021
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MCE Live+Digital grants a smooth usability able to meet all requests and allows exhibitors and professionals to take part in the event at their own convenience for an innovative and complete digital show experience. 9 full event days for contacts and learning with a focus on April 8 and 9 on market trends with MCE official conference program. 

A different edition from traditional MCE, intended to valorise the importance of connecting by maximizing the advantages offered by digital tools, for a safe and effective attendance.

MCE LIVE+DIGITAL, which combines a “live” in-person event with a “virtual” online component, will take place on 8 – 9 April 2021 at MICO, Fiera Milano Convention Centre, where the physical experience will be supported by a virtually rich online platform for new integrated ways of meeting. The online component will add added value to provide better connections and create a seamless event experience for visitors and exhibitors.

MCE LIVE+DIGITAL boasts a unique digital platform – selected at international level by Reed Exhibitions, organiser of MCE - MOSTRA CONVEGNO EXPOCOMFORT – intuitive and straightforward, based on Al technology that perfectly matches the new needs of the trade fair business and events.

All this will be extremely effective thanks to the potential of Artificial Intelligence capable of analysing behavioural data of exhibitors and visitors and allowing further business meetings. Moreover, real-time data checks is granted to each exhibitor about his participation, the team activities involved, and the return of investment. Furthermore, the online platform of MCE LIVE+DIGITAL will be available until 16 April 2021, thus offering more business contacts.

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