Confident of the growth potential in Iran, BITZER, the specialist in refrigeration compressors, is expanding its presence there.
The ceremony for the foundation of a new subsidiary BITZER Iran was held in Espinas Hotel in Tehran Monday, December 5, 2016. The company has invited selected business partners to the ceremony and, among other things, will be presenting a cutaway model of its intelligent VARISPEED compressor with integrated frequency inverter.
Close proximity to users
BITZER compressors have been well represented in the Iranian market for decades. Up to 500.000 running compressors are now in use. The long-standing company currently manages customer and user support in Iran from its BITZER Middle East site in Dubai. Now the company is establishing its own subsidiary that reports to Dubai. However, experienced sales partners who are very familiar with local conditions will continue to ensure the high presence of BITZER compressors in the Iranian market. ‘BITZER doesn’t receive direct orders in Iran and this will not change in the future. As always, our reliable sales partners will be responsible for processing orders,’ says Stefan Leitl, Managing Director BITZER Middle East. ‘Over the decades, we’ve managed to establish a close relationship built on trust with our business partners, as we’ve always been available to provide our users with support, including in challenging political times. To ensure future success and, for instance, enable BITZER to expand its position in the transport industry and give support to other OEMs who import our compressors installed in their systems, we’re opening up the BITZER Iranian subsidiary. We have every confidence in the future potential of Iran and would therefore like to get to know the market even better and establish a personal presence.’
A market with potential
High technical standards and a growing population – BITZER firmly believes in Iran as one of the most important future markets. The Iranian market offers enormous opportunities for intelligent energy-efficient products. BITZER is developing a service concept tailored to Iran’s specific requirements, enabling the company to better support customers and users in terms of queries, maintenance and repairs in the future. BITZER is also working closely with universities, institutes of technology and vocational schools to offer general and specialised training courses. After all, it’s only when efficient compressors and trained staff come together that users benefit from a strong team. In Iran, the reciprocating, screw and scroll compressors and condensing units provided by the long-standing German company are primarily used in supermarket refrigeration, food production, the fish and meat industry, and the manufacture of dairy products, as well as in hospitals, hotels and office blocks.
With the foundation of the subsidiary, BITZER would also like to take action against counterfeit compressors from China, which can be found more and more frequently in the Iranian market. BITZER Iranian is available as a contact representative to system operators and business partners, helps determine the authenticity of compressors already purchased and establishes contact with official BITZER sales partners, whose customers can rest assured that they’ve acquired an original.
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