A new perspective with PrimoPiano Eurocryor

PrimoPiano is the most recently launched product by Eurocryor. A refrigerated display cabinet, designed to furnish and personalize high-end shops, from butchers, to patisseries and chocolateries. Brainchild of the creativity and passion that drives the brand, this cabinet, with its eloquent name, reminiscent of cinema’s golden age, breaks the mould thanks to its special proxemic aesthetics.Designed to bring the consumer as close as possible to the product, it features a special display shelf, which appears almost suspended mid-air and is designed to show the quality and freshness of the meat, cheese, and haute patisserie delights, from any perspective. The large glazed sections further contribute to the perfect display offered by PrimoPiano; the cabinet disappears from sight to make the products even more “appetizing” and to improve interaction with the consumers. The cabinet can be customised and is available in a huge range of ad hoccombinations, to best suit each shop’s specific needs: the versions range from the linear cabinet complete with open and closed corners, to the Torre (tower) module, to the self-service section, to the Tavola Calda (hot options) model, an evolution of the traditional display unit designed for cold products.

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