Boasting greatly enhanced functionality and the ability for businesses to create and manage their own listings, AIRAH’s HVAC&R Search website is set to become the go-to guide for the industry. Recognising the need for an online industry directory to offer best-practice digital enhancement, AIRAH has relaunched its online offering under the moniker HVAC&R Search.
HVAC&R Search allows users to browse and search in six main categories: heating, ventilation, air conditioning, refrigeration, building services and business services.
HVAC&R Search offers four types of listings. Businesses can join for free for a basic listing, or select from the Essentials, Premium and Storefront packages. Each level includes more functionality, including the ability to add videos, images and articles, and upload information about products and services.
AIRAH CEO Tony Gleeson, M.AIRAH, says the new directory is a big step forward.
“The hardcopy of AIRAH’s Industry Directory remains extremely popular,” he says. “But we felt the original online version was not providing the functionality that our partners required.
“The features built into HVAC&R Search enable large and small businesses to showcase their diverse products and services in an impressive and professional manner. The powerful search function means users can find what they’re looking for quickly and efficiently.”
Regional sales manager – Australasia at Reliable Controls Corporation, Jason Duncan, says this will be especially valuable for businesses.
“Having the ability to post video and promotional literature is useful,” he says. “It provides good marketing for the product provider and can also be used as an educational tool for customers.”
Tayler Stevenson, Affil.ARIAH, product manager, Factored Gases at BOC Limited, says HVAC&R Search is visually easy to navigate. He says that having individual product pages with images and the ability to upload articles allows businesses more scope than in a standard business directory to showcase their wares.
“Being on HVAC&R Search means potential customers can find your business by searching for products,” he says, “even if they don’t know your business or what your business offers them.”
Advertisers who purchased a spot in the hardcopy 2018 AIRAH Industry Directory have automatically been listed on the new website.
For more information about HVAC&R Search, go to www.hvacrsearch.com.au