Williams Refrigeration offer refrigerator Chameleon

Chameleon allows operators to personalise their refrigeration. Using food safe vinyl wrapping, the company can provide completely bespoke designs. There are virtually no limits to what Chameleon can achieve: it can be used to cover just about any Williams model with any colour or pattern and can even be textured to create a truly realistic finish.

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“Businesses are under constant pressure to innovate and stand out from the crowd,” says Malcolm Harling, sales and marketing director of Williams Refrigeration. “Chameleon is a show-stopper, it’s the perfect way to personalise equipment and make an impact.”  Operators can have any design they like, in a huge variety of finishes. Chameleon can also match any RAL or Pantone colour.  “It means the fridge can finally fit in with any design and décor – from industrial bricks to Art Deco, from the muted to the outrageous,” says Malcolm.

As part of the Chameleon service, Williams will create graphics in-house. Alternatively, customers can provide their own designs.