CSafe Global announced that Bridget Johnson has joined the company’s senior leadership team as Senior Vice President of Marketing. In this newly created role, she will lead CSafe’s integrated global marketing strategy, including development of global brand and portfolio positioning, thought leadership, omnichannel demand generation, and an enhanced digital client experience.
Creation of the role was driven by CSafe’s aggressive long-term strategy. The company has consistently delivered strong year-over-year growth and has increased its share in the rapidly growing pharmaceutical cold chain market. In December, CSafe completed the acquisition of Softbox Solutions, a leader in passive shipping solutions. The combined company has the most comprehensive suite of thermal shipping solutions in the market.
Prior to joining CSafe Global, Ms. Johnson held global marketing leadership roles with Thermo Fisher Scientific, Covance Laboratories and Baxter International. In her most recent role as Vice President of Global Marketing at Metabolon, she was responsible for portfolio and product marketing, demand generation and reputation management globally. Ms. Johnson earned her MBA from Northwestern University’s Kellogg School of Management and her BA in Journalism from Marquette University.
