This March 10th, Nidec Global Appliance celebrates the anniversary of one of its brands: Embraco, a name globally known as a reference in refrigeration technology for the home appliances and commercial cold chain since 1971. The product brand completes half a century of its innovative approach and is ready to refresh the future.
After being acquired by Nidec Corporation, in July 2019, Embraco was integrated into the Nidec Global Appliance division, gaining a structure to accelerate growth. Nidec Global Appliance is organized into three business units (BU): Home Appliances, Commercial Appliances and HVAC (Heating, Ventilation and Air Conditioning). This segmentation gives Embraco the opportunity to operate with a more dedicated focus on specific market segments, strengthening its customer centric approach and improving its portfolio of compressors and condensing units.
Embraco is a brand that is present in more than 80 countries, stamped on 1 of every 5 hermetic compressors used in the world. It gets to its 50th birthday being known worldwide for the innovation, quality and reliability of its products. This reputation was constructed for being a pioneer: whether it be launching the first reciprocating compressor running with natural refrigerants such as R600a, in 1994, or the first compressor using variable speed technology, in 1998.
Now, Embraco celebrates its anniversary launching the “Refresh the Future” campaign, with a video that reinforces the brand’s positioning while underlining the brand main attributes: pioneering, innovation, deep expertise and cutting edge technology.
Anchored on the concept that “refresh” means “renovate” and to bring new ideas into life, the campaign highlights Embraco’s attitude of anticipating trends and delivering the kind of innovation that drives the refrigeration market all over the world. The video also strengthens the fact that Embraco delivers high performance and energy efficient solutions in refrigeration, and, most importantly, solutions that help customers to improve their own products and businesses.
