EuroShop is the world’s largest trade fair for the retail industry and its partners. It is the source of information and inspiration for professionals and decision-makers on every conceivable aspect of retailing. It is the showcase for trends and innovations. A hot spot for sales and marketing experts seeking new ideas to spotlight and sell their company’s products and services even better.
EuroShop made its debut in 1966 – with 331 exhibitors and a space of 19,640 sqm. In 2017 this globally leading event surpassed itself yet again with its unique size and international character:
- 2,368 exhibitors from 61 countries,
- 113,906 visitors from 138 countries,
- 127,598 sqm net exhibition space,
- 18 exhibition halls.
Thanks to its intelligent structure, EuroShop adapts easily to the dynamic transformation of the retail world – with fascinating experience dimensions for exhibitors and trade visitors, mapping all the facets and channels of modern retailing:
- Retail Marketing
- Expo & Event Marketing
- Retail Technology
- Lighting
- Visual Merchandising
- Shop Fitting & Store Design
- Refrigeration & Energy Management
- Food Service Equipment
In 2020 the seven existing dimensions (Shop Fitting & Store Design, Visual Merchandising, Lighting, Retail Marketing, Retail Technology, Refrigeration & Energy Management and Expo & Event Marketing) will have another one added to them. This 8th dimension at EuroShop will be called Food Service Equipment.
Food service facilities in and around retail stores are gathering momentum. Much planning and many refurbishment projects at food retail stores are currently moving towards adding in-store facilities of this kind. The share of cafés and restaurants in shopping centres is rising, filling stations are offering food for immediate consumption, department stores are setting up themed restaurants that merge into a given environment, and we are seeing an increase in food and beverage services that play a major role in making customers feel happy and welcome.
EuroShop offers exhibitors and visitors All Dimensions of Success: endless scope for presentation of future-focused developments and innovative products for global retail.
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