Panasonic Expands Business in Asia

Panasonic to Expand Appliances Business in India

Panasonic Corporation announced that it will start the local production of refrigerators and strengthen its R&D functions in India. The company aims to expand its appliances business in the South Asian country by accelerating the localization of R&D, production and sales activities to develop products that match the local needs. Panasonic started local production with rice cookers from 1990, TVs from 1996 and air conditioners from 2013 to address the growing demand in the market. Keeping in mind the rising demand for value-added refrigerators, the new factory has been set in the premises of Technopark in Jhajjar, Haryana. It will have an annual production capacity of approx. 500,000 units and will be operational starting November 2017. It will manufacture refrigerators with unique features such as energy-saving, long-lasting freshness and design. Sales for the same will commence from April 2018 in India. Panasonic will also establish the India R&D Center in Appliances Company India consisting of two technical divisions to accelerate the product development and to realize locally fit products. It will strengthen the design division targeting the complete local product development process in India. The company will also establish the design division in Bangalore in April 2017 in partnership with Tata Elxsi. Through this division it will develop technologies such as artificial intelligence and robotics applicable to appliance products not only for India but also for Japan and global markets.

Panasonic Expands Air Conditioner Business in Asia

Panasonic Corporation announced it is increasing its local production in Asia in order to further expand its business in the rapidly-growing room air conditioner market in the region. Panasonic, through manufacturing based on “local production for local consumption” utilizing locations close to the market, has been offering products that meet customer needs in a timely fashion. By further boosting local production capacity, the company will take advantage of the growing Asian room air conditioner market to drive its business in the region. Panasonic has been producing air conditioners in Asian countries, with Panasonic Appliances Air-Conditioning Malaysia Sdn. Bhd. positioned as the global mother factory for the air conditioning business in Asia. In the end of January 2017, Panasonic has started production of air conditioners in Thailand to increase sales and meet the expanding demand in the country by utilizing existing facility of Panasonic Appliances Refrigeration Devices (Thailand) Co., Ltd., which manufactures heat exchangers for cooling and air conditioning. Production of air conditioners at the Thai facility for 2017 is expected to be about 500,000 units, which could be expanded in the future depending on market demand. The newly-added production in Thailand will further increase the pace of the company's localization strategy in manufacturing and sales, while further lifting its presence in the Asian market. Panasonic will continue to actively engage in business expansion focused on Asia as a major driver of growth for the entire group.   Read More
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