Chameleon allows operators to personalise their refrigeration. Using food safe vinyl wrapping, the company can provide completely bespoke designs. There are virtually no limits to what Chameleon can achieve: it can be used to cover just about any Williams model with any colour or pattern and can even be textured to create a truly realistic finish.
“Businesses are under constant pressure to innovate and stand out from the crowd,” says Malcolm Harling, sales and marketing director of Williams Refrigeration. “Chameleon is a show-stopper, it’s the perfect way to personalise equipment and make an impact.” Operators can have any design they like, in a huge variety of finishes. Chameleon can also match any RAL or Pantone colour. “It means the fridge can finally fit in with any design and décor – from industrial bricks to Art Deco, from the muted to the outrageous,” says Malcolm.
As part of the Chameleon service, Williams will create graphics in-house. Alternatively, customers can provide their own designs.