Subscribe to the daily news Sign in
En
NewCold announces new global leadership team and structure
23 July 2021

NewCold announces new global leadership team and structure

NewCold announce changes to its leadership and organization structure as it continues its transformation into a faster, leaner and more agile company poised for global growth. The changes are designed to further strengthen the execution of the company’s strategy in regional markets.  The new, simpler management structure will provide greater clarity on responsibilities, and new reporting lines will strengthen leadership accountability and long-term stewardship.

“NewCold prides itself on its disciplined execution, deep industry expertise and its entrepreneurial mindset.  These important changes ensure that NewCold is future-fit, helping us to unlock our full potential and successfully manage rapid growth across our global footprint. Our leadership team is purpose-built for collaboration and poised to take NewCold to another level and set standards to which others aspire,” NewCold Chairman and Founder Mr Hage said.

Leadership appointments:

The organizational changes will see NewCold’s operations, by regions or countries, led by management teams, replacing the traditional role of a Managing Director.  The newly created roles, all based in the European headquarters, report to Bram Hage, Chairman and Founder of NewCold.

Abhy Maharaj has been appointed Executive VP Business and Growth.  He will be responsible for strategy and investment capital, customer and business development and people and brand. Previously he was Global Chief Commercial Officer & Chief Operating Officer and based in Australia.

Hans Otto has been appointed Executive VP Development.  He will be responsible for greenfield development program management, engineering and industrial design. Previously he was VP Developments and Legal.

Frank Huckschlag has been appointed Executive VP Global Operations.  He will be responsible for operations continuous improvement, and supply chain strategy.  Previously Frank was the Managing Director for Europe.

Jos van Rijswijk has been named Executive VP Group Finance.  He will be responsible for accounting, treasury, tax, business performance reporting and finance CoE.

David Sanders has been appointed Executive VP Group Legal and Governance.  New to the company, following a distinguished corporate legal career, he will be responsible for external counsel, legal advice and governance. Previously he was head of Legal Affairs at Strukton Civiel.

The newly created role of Executive VP Technology and Innovation is subject to an appointment.  The role will be responsible for NewCold’s proprietary software and automation technology, security, IT infrastructure, technology and innovation. An announcement will be made in due course.

Mr Hage said: “This is a formidable team of leaders that bring with them a strong track record of success.  Together they will drive our performance and help deliver our growth ambitions. Today’s announcement reinforces our commitment to invest in our business and address the many evolving opportunities in the region, whilst also supporting NewCold’s overall transformational organizational plan to better serve our fast-moving and growing markets with increased speed and capabilities.”
Share
Get the daily refrigeration briefing
Trusted by 3,000+ refrigeration professionals worldwide
By subscribing, you create a free Refindustry account and agree to our Terms of Service and Privacy Policy.
No spam. Only industry-relevant news.
Unsubscribe anytime.

Related news

GIZ Proklima showcases R290 reefer prototype at sustainability event
GIZ Proklima and technical partner Thermo King Global Marine displayed an R290 refrigerated container prototype at Hamburg’s Rathausmarkt during Hamburg Sustainability Week. The system is intended ...
15 Jul 2026
MHI ships 10MW-class chiller to Georgia for AI cooling
Mitsubishi Heavy Industries (MHI) has shipped a 10MW-class centrifugal chiller test unit to the United States, with arrival at the Port of Brunswick, Georgia, scheduled around July. The unit, r...
21 Jul 2026
National Cold Vault launches LTE-M refrigeration monitoring in Ohio
National Cold Vault LLC has launched a grid-independent refrigeration monitoring system for public health infrastructure in Ohio and private clinical networks across the United States. The company ...
13 Jul 2026
Maersk Launches India Reefer Rail Service for Pharma Exports
Maersk has launched a dedicated weekly reefer rail service connecting Hyderabad’s pharmaceutical manufacturing cluster with Nhava Sheva port in India. Developed with Container Corporation of In...
18 May 2026
Thermo King deploys telematics across DTI fleet in the US
Thermo King said it partnered with Dot Transportation, Inc. (DTI) to implement TracKing Pro telematics across DTI’s refrigerated trailer fleet in the US. The companies said the rollout is aimed at ...
30 Apr 2026
GCCA reports 6.3% growth in global cold chain capacity
The Global Cold Chain Alliance has published its 2026 Global Top 25 List of temperature-controlled warehousing and logistics companies, reporting continued capacity growth among its largest member ...
04 May 2026