Thermo King Announces Max Your Cool

Date: 17 May 2024
Thermo King Announces Max Your Cool
Thermo King announced its performance-enhancing Max Your Cool offering. Delivering an extensive portfolio of smart services, digital solutions and upgrades, Max Your Cool enables customers to select from a wide array of options to maximise uptime, sustainability, savings, and control across their day-to-day operations. As a result, Fleet Managers can align specific capabilities to their most important performance, operational, and financial priorities.

The Max Your Cool offering compiles Thermo King’s capabilities for top-tier maintenance and support, industry-leading telematics, smart upgrades, and quality spare parts. These products and services packages encompass a complete range of smart services, contracts, and digital solutions that serve to future proof customers’ investments while improving their operations today.

This integrated approach incorporates four core components:

  • Max Your Uptime: helping customers manage and monitor both unit and cargo conditions at any location – through intelligent telematics, breakdown assistance, and 24/7 Fleet Monitoring.
  • Max Your Sustainability: inspiring customers to limit their fleet’s environmental impact – through upgrades that boost energy efficiency, remanufactured parts, and power options that put battery power before fuel.
  • Max Your Savings: enabling smarter fuel efficiency and reduced maintenance costs – through tailored service solutions, extended warranties, and genuine parts that maximise cost savings. 
  • Max Your Control: delivering connectivity for monitoring and managing cargo quality every step of the way – through the latest product innovations, telematics, and specialised support services.
“The driving factor behind the Max Your Cool offering is to build strategic partnerships with our customers leveraging the value-adding products and know-how,” said Wouter Roels, aftermarket leader for Thermo King in Europe, Middle East and Africa (EMEA). “We’re surrounding our market-leading product innovation with services and solutions that extend performance at every opportunity. Max Your Cool is designed to help achieve the business outcomes demanded by transport refrigeration fleets, including the need to keep vehicles on the road for longer, to cut costs, and reduce harmful emissions.”
Find out more on our website about: refrigeration, Thermo King

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