Aira has appointed Anthony Loizeau as Chief Executive Officer of Aira Italy. Loizeau has a proven track record in building and scaling global direct-to-consumer businesses, most recently as CEO at Verisure’s Nordic region.
Throughout his career, Loizeau delivered significant commercial and brand growth, with a particular focus on sales management, direct retail and the ever evolving internet and digital sectors.
Aira launched its Italian operations in 2023 to tackle Europe’s third-largest emitting sector of CO₂ – residential heating. In Italy, there are 20 million boilers heating homes, contributing to 12% of the nation’s total CO₂ emissions. Under Loizeau’s leadership, Aira Italy will serve one million homes over the next decade, helping households transition to cleaner and more affordable heating solutions.
Martin Lewerth, Aira Group Chief Executive Officer, said: "Anthony's proven track record in spearheading sustainable business growth initiatives aligns perfectly with Aira's vision of revolutionising the heating industry. His leadership within the Italian market will be instrumental in propelling Aira's mission forward in Italy, driving heat pump adoption at scale and providing more households with sustainable, cost saving heating and clean energy-tech solutions.”
“I am pleased to be joining the Aira family at an exciting moment in the evolution of the business and the growth of the Italian clean energy-tech industry. The Aira team in Italy already has decades of energy sector experience and I’m confident that together, we can make a positive impact on the lives of Italian families,” said Anthony Loizeau
Aira Italy CEO.
