The Australian Refrigeration Council has launched a pilot retail engagement program inviting retailers to promote the legal requirement to use licensed technicians when customers purchase or replace refrigeration and air conditioning units, specifically split systems. The initiative is backed by the federal Government and the Department of Climate Change, Energy, the Environment and Water, and will run until November 2026.
The program is part of a broader commitment to increase consumer awareness and improve environmental outcomes. ARC says demand for split system air-conditioning units is rising, with 1.14 million units sold in 2022, according to Cold Hard Facts 4.
The program informs customers that licensed technicians are required for split system installation and uninstallation. It also directs customers to an online directory where they can verify licensed technicians and find registered businesses at lookforthetick.com.au.
ARC provides participating retailers with communications support, including point-of-sale signage, counter cards, flyers, QR codes, social media tiles, videos and online assets for digital stores. Retailers can also request custom assets for promotional channels such as EDM banners, catalogue content and website messaging.
ARC says the program also supports responsible end-of-life refrigerant management. Older split systems can contain refrigerants that may damage the ozone layer and contribute to environmental impacts if not handled responsibly, while proper uninstallation helps ensure refrigerants are safely recovered and disposed of.
