Market news, 22 July 2024
Wholesaler Beijer Ref Australia and the refrigeration and air conditioning technology specialist BITZER Australia concluded a partnership agreement: from now on, Beijer Ref will offer the complete range of BITZER products and services in Australia.
The Australian branches of both Beijer Ref and BITZER belong to the leaders in the refrigeration and air conditioning industry. Both companies signed an agreement which further defines their partnership: the rolling one-year agreement qualifies Beijer Ref Australia to offer the whole range of BITZER products and services within their own range of Australian-manufactured products. Now, Beijer Ref customers from Australia and New Zealand can benefit from direct access to the whole BITZER portfolio.
Wayne Ferguson, Managing Director Beijer Ref Australia, says: ‘BITZER enjoys a consistently strong demand among our customers. This newly fixed collaboration now gives us the opportunity to serve our customers even better and opens up new possibilities for business for both Beijer Ref and BITZER.’ BITZER Australia’s Managing Director Simon Wood adds: ‘We are very much looking forward to our collaboration with Beijer Ref and are going to support them in every possible way. They have proved to be one of the most reliable partners of the BITZER Group and this is a benefit we surely do not want to withhold from customers here in Australia and New Zealand.’
BITZER and Beijer Ref have been partners for many years. In 2018, Beijer Ref AB and BITZER SE renewed their partnership agreement initially for three years covering 44 associated Beijer Ref companies. This cooperation ensures the worldwide growth and presence of both companies and is now perfectly complemented by the Australian agreement.
