Subscribe to the daily news Sign in
En
Carrier launches new brand identity and tagline focused on sustainability

Carrier launches new brand identity and tagline focused on sustainability

Carrier Global Corporation has introduced a new brand identity and purpose statement, reflecting its strategic transformation into a company focused on intelligent climate and energy solutions. The new tagline, “For the World We Share,” is part of the company’s broader effort to emphasize sustainability, innovation, and customer-driven solutions.

The rebranding includes a revised visual identity with a contemporary color palette intended to convey progress and optimism. The longstanding blue oval Carrier logo remains unchanged. The updated identity is designed to modernize the brand's presentation and support its evolving strategic direction.

As part of the initiative, Carrier is rolling out a global advertising campaign highlighting its role in shaping more sustainable spaces. The campaign will appear across national media, streaming platforms, digital channels, and company-owned platforms.

“For more than 120 years, Carrier has been at the forefront of innovation, shaping industries and improving lives,” said David Gitlin, Chairman and CEO of Carrier. “Carrier is entering a new era of global leadership in intelligent climate and energy solutions.”

Milena Oliveira, Senior Vice President and Chief Marketing & Communications Officer, added: “‘For the World We Share’ is more than a tagline. It expresses our deep commitment to lead with purpose, enhance lives and help shape a more sustainable future for generations to come.”

Related tags: Carrier
Share

Related news

Modine acquires Climate by Design International to expand IAQ offering
Modine has announced the acquisition of Climate by Design International (CDI), a Minnesota-based manufacturer of desiccant dehumidification technology and critical process air handlers. The acquisi...
yesterday
EVAPCO and CCCTC collaborate on 3D model of dry cooler
EVAPCO has partnered with the Carroll County Career & Technology Center (CCCTC) to support a student-led 3D modeling project based on the company’s eco-Air Series Double Stack Dry Cooler. The c...
27 Jun 2025
DSI Dantech acquires GEA freezer service business in North America
DSI Dantech has announced the acquisition of GEA's North American freezer service business, expanding its global service footprint and becoming the exclusive worldwide service partner for GEA f...
30 Jun 2025
LU-VE Group’s Spirotech plant receives National Export Award in India
LU-VE Group’s Indian subsidiary, Spirotech, has received the National Export Award from the Engineering Export Promotion Council (EEPC), under the Ministry of Commerce, Government of India. The awa...
01 Jul 2025
AHRI presents 2025 Standards Achievement Awards to HVACR leaders
The Air-Conditioning, Heating, and Refrigeration Institute (AHRI) has announced the recipients of its 2025 Standards Achievement Award: Richard Lord of Carrier, Paul Sohler of Burnham Holdings Engi...
26 Jun 2025
Today marks World Refrigeration Day 2025
World Refrigeration Day is being celebrated today, June 26, 2025, as an annual global event to raise awareness about the importance of refrigeration, air conditioning, and heat pump (RACHP) technol...
26 Jun 2025