Sales of heat pumps in 13 European countries increased by 9% in the first half of 2025 compared to the same period in 2024, signaling a modest and uneven recovery in the sector.
A total of 980,000 units were sold between January and June 2025, up from 898,000 units in the first half of 2024.
Despite the increase, market sentiment remains below the high levels seen during the record sales year of 2022. National experts point to ongoing challenges, including policy uncertainty and reduced government incentives, which continue to affect consumer demand.
Other factors limiting growth include changes in national subsidy schemes, a high cost of living, and the continued gap between electricity and gas prices. The slowdown in building renovations and fewer new-build homes also weigh on the market.
According to the report, long-term recovery will depend on structural reforms across national markets, such as more predictable policies, shifting taxes away from electricity bills, and improving access to support schemes. These measures could help stabilize demand and reinforce the role of heat pumps in Europe's clean energy and industrial strategies.
