Hisense, a leading global home appliance corporation, has officially inaugurated its state-of-the-art research and development (R&D) centre at Dubai Internet City. This new facility aims to deliver climate-friendly solutions tailored specifically for the Middle East, aligning with long-term visions such as the Dubai Research and Development Programme.
The opening ceremony was attended by prominent figures, including H.E. Dr Abdul Rahman Hassan Almuaini, Assistant Undersecretary for Intellectual Property Rights Sector at the UAE Ministry of Economy; Zen Zanrong, Member of the Standing Committee of the CPC Shandong Provincial Committee; Ou Boqian, the Chinese Consul General in the UAE; Jia Shaoquian, Chairman of Hisense Group; Abdulla Belhoul, CEO of TECOM Group PJSC; Jason Ou, President of Hisense MEA; and Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City.
A Milestone in Innovation
Located in the vibrant business district of Dubai Internet City, known for leading the region's digital transformation for 25 years, Hisense's new R&D centre represents a significant milestone in the company's commitment to the Middle East's innovation sector. The centre is designed to address local market needs and drive innovation, providing products tailored to the region's specific requirements, such as weather conditions and cultural customs, to offer an unmatched consumer experience.
Leadership Perspective
Jia Shaoquian, Chairman of Hisense Group, stated, "We are delighted to officially open our R&D centre in Dubai. This facility signifies our long-term vision and commitment to the Middle East, a region that plays a vital role in our global strategy. By deepening our understanding of local consumer needs and challenges, the R&D centre will enable us to develop solutions that are highly relevant and impactful. It's a significant step in ensuring our products deliver top quality and performance suited to the unique market conditions in the region."
Ammar Al Malik, Executive Vice President of Commercial at TECOM Group, and Managing Director of Dubai Internet City, added, "Dubai is a globally reputed champion of innovation that has a tangibly positive impact on the world around us. Delivering such excellence is coded into the ethos of our community, home to more than 3,500 global technology leaders and 29,500 of the world's brightest professionals. By welcoming Hisense's R&D centre, Dubai Internet City is reaffirming its position as a hub where technology is leveraged to embed resilience into the global future, in line with the vision of Dubai Economic Agenda 'D33' and Dubai Research and Development Programme."
Focus on Innovation and Sustainability
The new R&D centre will serve as a hub for innovation, housing a team of more than 40 specialists focused on product and service enhancements tailored to the Middle Eastern market. Plans for the centre include projects to improve energy efficiency and environmental sustainability, reflecting Hisense's commitment to advancing green technologies and reducing the carbon footprint of its customers.
By investing in both R&D and manufacturing within the Middle East, Hisense aims to deliver innovative, high-quality solutions across its product portfolio, including HVAC technologies. The R&D centre will also serve as a platform to showcase innovations to B2B clients, consultants, and contractors, and will function as a training academy for Hisense's regional sales and service teams, as well as B2C and B2B channel partners, ensuring exceptional customer support.
