LENNOX EMEA is replacing Heatcraft Worldwide Refrigeration

This new designation encompasses all refrigeration and air conditioning activity across Europe, the Middle East and Africa.


 The product brands Friga-Bohn, HK Refrigeration and Lennox remain at the forefront of the industry. You will no longer say Heatcraft Worldwide Refrigeration but LENNOX EMEA when referring to all refrigeration and air conditioning activity in Europe, the Middle East and Africa carried out by the LENNOX International group (1). This new name gives validation to a business organization that had already merged its Refrigeration and HVAC activities, almost four years ago now, under the management of Hervé Martino. The progressive transformations which ensued within the organization are now coming to fruition. Against this backdrop, aligning the brand policy was therefore the only thing left to be done. For the group’s executives, this evolution has two primary objectives: To create internal unity and to bring together all of the group’s employees working within the various Lennox entities in Europe. To increase the visibility of the brands — they should be attached to products, linked to sales channels or more corporate in nature. “A survey carried out among customers a year ago has reinforced our view on this”, Olivier Lagrabette, Marketing Strategy Director, explains. In the field, customers will continue to work with sales representatives differentiated between refrigeration and air conditioning. These two technically very different areas of activity call for different representatives, especially since the buyers are different too, Hervé Martino emphasizes. Armed with this new strategy, the manager and his teams intend to develop their activity further and to penetrate new markets in Europe. (1) Note: The Heatcraft Worldwide Refrigeration name and logo will continue to be used by the other global LENNOX International entities in refrigeration. A new logo The new LENNOX EMEA logo is based on that of LENNOX International and is used for all communication promoting the image of the company as a whole (corporate communications). It will never be affixed to the devices.    

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