LFB Group Launches Redge Brand for EMEA HVAC Market

LFB Group, the company behind the Friga-Bohn refrigeration brand, has announced the launch of Redge, a new brand name for its commercial HVAC operations in Europe, the Middle East, and Africa (EMEA), replacing the Lennox brand in the region.

According to LFB Group, Redge builds on nearly six decades of HVAC experience and reflects a renewed commitment to sustainable and high-performance climate control for commercial and industrial environments. The company emphasizes continuity, stating that the same teams, products, and standards will carry forward under the new brand.

The name Redge combines “red” and “edge”, referencing the red design features of the company’s HVAC units and symbolizing both heritage and innovation.

Redge’s product lineup includes EVIO, a modular rooftop unit line, and Elevate, the brand’s first propane-based heat pump. Elevate uses natural refrigerant R-290 and is designed to offer compact, high-efficiency performance with a focus on environmental responsibility.

“This is far more than a name change,” said Thierry Jomard, CEO of LFB Group. “Redge is a bold step forward, a promise to our customers that we will continue to deliver the reliability they know us for, while pushing the boundaries of performance, partnership, and innovation.”