Subscribe to the daily news Sign in
En
Mitsubishi Electric introduces the new corporate strategyMitsubishi Electric introduces the new corporate strategy
02 June 2020

Mitsubishi Electric introduces the new corporate strategy

“The world economy is expected to suffer a significantly adverse impact from the pandemic. The economic growth rate is expected to slow significantly compared to the previous fiscal year, and we expect that this will have a significant impact on our business performance. While ensuring that employment is maintained, we will work to minimize the impact on business results even if it takes a long time for the pandemic to end.

Nonetheless, we expect that measures to prevent the spread of the disease will bring dramatic changes to the values of humanity, including lifestyles, work styles, business styles, and communication methods. FY2020 is a milestone year, as it marks the 100th anniversary of our founding. We will incorporate new values into our own working styles, while uniting all the capabilities inside and outside of the Group, in order to respond to changing demand and to address social challenges.”, - Takeshi Sugiyama, President & CEO.

Corporate Mission

The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society.

Seven Guiding Principles

  1. Trust: Establish relationships with society, customers, shareholders, employees, and business partners based on strong mutual trust and respect.

  2. Quality: Provide the best products and services with unsurpassed quality.

  3. Technology: Pioneer new markets by promoting research and development, and fostering technological innovation.

  4. Citizenship: As a global player, contribute to the development of communities and society as a whole.

  5. Ethics and Compliance: In all endeavors, conduct ourselves in compliance with applicable laws and high ethical standards.

  6. Environment: Respect nature, and strive to protect and improve the global environment.

  7. Growth: Assure fair earnings to build a foundation for future growth.

Strategy

Mitsubishi Electric will provide integrated solutions to address diversifying social challenges, in the four fields of Life, Industry, Infrastructure and Mobility, uniting all the capabilities inside and outside of the Group. For this purpose, we will enhance our business foundation fostered over the past 100 years and further transform business models.

 

Read more

Share
Subscribe to the Refindustry Daily Newsletter
Trusted by 3,000+ refrigeration professionals worldwide
or sign up with
Google
LinkedIn
Facebook
No spam. Only industry-relevant news.
Unsubscribe anytime.

Related news

COPA Secretariat transitions to UNIDO and UNDP leadership
The Climate and Ozone Protection Alliance (COPA), initiated under the IKI-funded project, has completed its project phase. While the project has officially ended, the alliance itself will continue ...
08 Feb 2026
Mitsubishi Electric launches air conditioner production in India
Mitsubishi Electric has started full-scale operations at its first residential air conditioner manufacturing plant in India, aiming to expand its presence in the growing market. The facility, ...
10 Feb 2026
BOCK CO2 compressors cut vibration in US supermarket retrofit
Danfoss has published a whitepaper highlighting the vibration reduction capabilities of BOCK HGX CO₂ compressors in a transcritical booster refrigeration system at a supermarket in Ohio, USA. The
10 Feb 2026
IOR honours award winners and launches Industry Skills Alliance
The Institute of Refrigeration (IOR) presented five awards, launched its Industry Skills Alliance, and announced two new Fellows at its 126th Annual Dinner in London on 12 February 2026. The di...
16 Feb 2026
Rees Scholarship Foundation Awards $166,500 to 93 Future HVACR Tech...
The Clifford H. "Ted" Rees, Jr. Scholarship Foundation, a charitable arm of the Air-Conditioning, Heating, and Refrigeration Institute (AHRI), has awarded $166,500 in scholarships to 93 students pu...
16 Feb 2026
EIB allocates €3 billion for EU clean heat investments
The European Investment Bank (EIB) has announced a €3 billion lending facility to support clean heating initiatives across the European Union. The funding is aimed at enabling EU governments to...
19 Feb 2026