Subscribe to the daily news Sign in
En
Mitsubishi Electric introduces the new corporate strategyMitsubishi Electric introduces the new corporate strategy

Mitsubishi Electric introduces the new corporate strategy

“The world economy is expected to suffer a significantly adverse impact from the pandemic. The economic growth rate is expected to slow significantly compared to the previous fiscal year, and we expect that this will have a significant impact on our business performance. While ensuring that employment is maintained, we will work to minimize the impact on business results even if it takes a long time for the pandemic to end.

Nonetheless, we expect that measures to prevent the spread of the disease will bring dramatic changes to the values of humanity, including lifestyles, work styles, business styles, and communication methods. FY2020 is a milestone year, as it marks the 100th anniversary of our founding. We will incorporate new values into our own working styles, while uniting all the capabilities inside and outside of the Group, in order to respond to changing demand and to address social challenges.”, - Takeshi Sugiyama, President & CEO.

Corporate Mission

The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society.

Seven Guiding Principles

  1. Trust: Establish relationships with society, customers, shareholders, employees, and business partners based on strong mutual trust and respect.

  2. Quality: Provide the best products and services with unsurpassed quality.

  3. Technology: Pioneer new markets by promoting research and development, and fostering technological innovation.

  4. Citizenship: As a global player, contribute to the development of communities and society as a whole.

  5. Ethics and Compliance: In all endeavors, conduct ourselves in compliance with applicable laws and high ethical standards.

  6. Environment: Respect nature, and strive to protect and improve the global environment.

  7. Growth: Assure fair earnings to build a foundation for future growth.

Strategy

Mitsubishi Electric will provide integrated solutions to address diversifying social challenges, in the four fields of Life, Industry, Infrastructure and Mobility, uniting all the capabilities inside and outside of the Group. For this purpose, we will enhance our business foundation fostered over the past 100 years and further transform business models.

 

Read more

Share

Related news

Carrier launches new brand identity and tagline focused on sustaina...
Carrier Global Corporation has introduced a new brand identity and purpose statement, reflecting its strategic transformation into a company focused on intelligent climate and energy solutions....
10 Jun 2025
Trane Technologies acquires Gradius
Trane Technologies has acquired the Gradius Business of Equans NV, a longstanding dealer of Thermo King and Frigoblock in Belgium and Luxembourg. The acquisition became effective on June 1, 2...
05 Jun 2025
CCR unveils new brand identity after separation from Carrier
CCR Commercial Refrigeration, formerly known as Carrier Commercial Refrigeration, has introduced a new brand identity following its acquisition by Haier. The rebranding includes a refreshed logo, u...
06 Jun 2025
Leonardo Cozac assumes ABRAVA presidency for 2025–2028 term
The new ABRAVA 360 board has officially taken leadership of the Brazilian Association of Refrigeration, Air Conditioning, Ventilation and Heating (ABRAVA) for the 2025–2028 term. The inaugurati...
12 Jun 2025
France selects CAP PAC 2030 project to support heat pump sector skills
AFPAC has welcomed the selection of the CAP PAC 2030 project, led by the Campus des Métiers et Qualifications d’Excellence (CMQ) Énergie Durable, under the "Compétences et Métiers d’Avenir" call fo...
yesterday
Chemours Appoints Nathan Blom to Lead Liquid Cooling Growth Portfolio
Chemours has named Nathan Blom as Vice President of its liquid cooling portfolio, effective June 9, 2025. The appointment supports the company’s strategy to expand in the liquid cooling market, vie...
10 Jun 2025