Market news, 23 July 2024
Mitsubishi Electric Trane HVAC US (METUS) announces the launch of an interactive and immersive virtual showroom for their line of residentially-targeted air-conditioning and heat-pump products. The showroom enables distributors, contractors, and end users in METUS' International region – Mexico, Central America, Bermuda, select areas of South America and the Caribbean – to remotely browse the different inverter technologies in a photorealistic, 360-degree environment.
METUS worked with ByondXR retail tech startup company to create a virtual showroom with the goal of expediting HVAC buying while eliminating the need for travel and reducing overall expenditure. "The idea was born in the middle of the COVID-19 pandemic as a mechanism to continue promoting our products and bringing people closer together," says Gina Larrea, residential sales, international business unit, Mitsubishi Electric Trane HVAC US. "We want customers to learn basic product information and to see the full range we have available."
Visitors can navigate the virtual showroom to view products up close, download catalogs, and watch new-product videos. Visitors can also interact through live chat and email to gather insights and information about METUS distributors and their locations.
The adoption of digital technologies has served as a crucial component in maintaining revenue stream, brand awareness, and increased exposure, especially while the pandemic impacted supply chain and manufacturing processes.
"ByondXR has helped us create a unique and engaging shopping experience," Larrea added. "Their team embraced the challenge of learning a new industry and successfully executed our vision. We see a tremendous value in providing a seamless interactive experience to our stakeholders."
The METUS virtual showroom can be accessed HERE.
