Principals Mike Brase, president and Cindy Brase, vice president, see Wright Sales’ territory as an excellent market for RectorSeal’s dozens of HVAC/R products, especially the new RSH-Series of HVAC surge and brownout protection; Slimduct lineset protection covers; AC Leak Freeze PRO refrigerant leak sealants; Aspen condensate pumps and other mini-split air conditioner accessories. RectorSeal’s new GulfCoat protectant coil coating and GulfClean two-step coil cleaner and salt reducer method will be invaluable for contractors protecting HVAC systems from ocean salt corrosion in Hawaii and the California coast.
RectorSeal’s John Kane, western regional sales manager–Plumbing/HVAC, will oversee the territory. “Wright Sales is a very unique rep firm, because they go beyond the conventional business of calling on just wholesale distributors and contractors,” said Kane. “They will also be promoting RectorSeal’s products to consulting engineers and other specifiers, code officials and architects.”
Mike Brase has 20-years’ experience with Wright Sales and is formerly a mechanical contractor field rep/project manager. He is one of the few HVAC/R reps nationally that holds a Certified Professional Manufacturer’s Representative (CPMR) certificate from the Manufacturers’ Representatives Educational Research Foundation (MRERF), an organization that trains reps in all trades. Cindy Brase brings a doctorate degree in organizational leadership and a B.S. in marketing management that helps Wright Sales market its lines to its extensive database of customers, as well as social media. Wright Sales has nine inside and road sales and one engineer intern on staff.
Related tags: HVAC