This industry research report identifies DOMETIC GROUP AB, Felix Storch, Haier, Middleby Corporation, and Whirlpool as the key vendors in the global drawer refrigerator market. A comprehensive analysis of this market is also presented by application (commercial and residential), by distribution channel (offline distribution channel and online distribution channel), and by geography (the Americas, APAC, and EMEA).
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<h3>Overview of the global drawer refrigerator market</h3>
The rising preference for energy-efficient drawer refrigerators will be one of the major factors that will have a positive impact on the growth of the drawer refrigerator market. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 7% by 2021. Consumers are increasingly opting for products that are environment-friendly and offer high energy-efficiency. This is inducing manufacturers to focus on producing energy-efficient products to cater to the needs of the consumers. The governments of various countries across the globe are also introducing regulations such as guidelines for manufacturers and are also spreading awareness on the ideal usage of natural resources to curb pollution. With the rising government regulations, the demand for energy-efficient drawer refrigerators will increase in the coming years, in turn, fueling market growth.
In terms of geographic regions, EMEA will be the major revenue contributor to the drawer refrigerator market throughout the forecast period. Changing consumer lifestyles, the increasing demand for energy-efficient and innovative appliances, and product premiumization will be the major factors driving the growth of the market in this region.
<h3>Competitive landscape and key vendors</h3>
The drawer refrigerator market is quite competitive and has the presesnce of a limited number of major vendors and numerous small and domestic manufacturers. Product premiumization and continuous innovation and improved brand positioning are some of the strategies followed by these vendors. Additionally, drawer refrigerator manufacturers are also focusing on increasing investments for better inventory management and are also concentrating on offering better after sales experience to customers.
The leading vendors in the market are –
<ul>
<li>DOMETIC GROUP AB</li>
<li>Felix Storch</li>
<li>Haier</li>
<li>Middleby Corporation</li>
<li>Whirlpool</li>
</ul>
The other prominent vendors in the market are INDEL WEBASTO MARINE, Perlick Corporation, Robert Bosch GmbH, SUB-ZERO Group, and Vitrifrigo S.r.l.
<h3>Segmentation by application and analysis of the drawer refrigerator market</h3>
<ul>
<li>Commercial</li>
<li>Residential</li>
</ul>
During 2016, the commericial application segment accounted for the major shares of the drawer refrigerator market. The presence of many players and increase in the number of hotels, pubs, bars, QSRs, will contribute to the growth of this industry segment in the coming years.
<h3>Segmentation by distribution channel and analysis of the drawer refrigerator market</h3>
<ul>
<li>Offline distribution channel</li>
<li>Online distribution channel</li>
</ul>
According to this market research report, the offline distribution channel accounted for the maximum shares of the drawer refrigerator market during 2016. The increasing usage of drawer refrigerators in the offline distribution channels such as specialty stores, department stores, and hypermarkets and clubhouse stores and the increased preference of consumers to buy goods from these stores will drive the growth of the market in this segment.
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