Heat pumps maintained a strong position in Europe’s space heating market in 2024, reaching a 28% market share despite an overall decline in sales. While this marks a slight drop from the 2023 peak of 31.6%, it remains significantly higher than the 2021 level by more than six percentage points.
The Nordic countries continue to dominate in terms of adoption. Norway leads with a 97% market share for heat pumps in space heating, followed closely by Sweden and Finland, both exceeding 90%. These countries demonstrate the impact of aligned policy, consumer demand, and climate conditions.
A second group of countries—including France, Austria, Switzerland, and Portugal—have all surpassed 40% market share. Switzerland has shown particularly strong growth, rising to 76% in 2024 from below the threshold just a few years earlier.
Larger European economies such as Germany, Italy, the Netherlands, and the United Kingdom are progressing from lower baselines, with heat pump market shares ranging from 5% to 30%. While these figures currently weigh down the European average, they also indicate considerable room for growth.
The report highlights that long-term policy support is essential for maintaining momentum in the heat pump sector. It also notes that adjusting electricity pricing structures, such as by shifting taxes off power bills, could make heat pumps a more attractive investment for consumers and support broader climate and energy goals.
The report was published by the European Heat Pump Association (EHPA), the voice of the European heat pump sector in Brussels. Further data and analysis are available on the association’s public platform and in its full market intelligence publication.
