Rheem Launches "Engineered for Life" Brand Evolution and Celebrates 100 Years at 2025 AHR Expo

Rheem is celebrating 100 years of innovation and engineering excellence at the 2025 AHR Expo. With manufacturing facilities in 88 countries, Rheem and its family of 50 global brands will showcase a century’s worth of achievements and unveil its brand evolution, "Engineered for Life." This milestone reflects the company’s enduring commitment to creating reliable, sustainable solutions for the water heating and HVAC/R industry.

Brands under the Rheem umbrella - including Rheem Heating & Cooling, Rheem Water Heating, Eemax, Friedrich, HTPG, IBC, Nordyne, and Raypak - will present a wide range of cutting-edge products designed for both residential and commercial use.

Celebrating a Century of Innovation

Rheem CEO Chris Peel kicked off the celebration at the AHR Expo, accompanied by customers, partners, and employees. During the event, Peel introduced the "Engineered for Life" brand evolution, emphasizing Rheem’s century-long legacy of developing dependable and innovative products. With more than 500 active patents, the company continues to foster meaningful collaborations with customers and partners.

Product Range on Display:

• Heating & Cooling: Residential and commercial heat pumps, gas furnaces, packaged units
• Water Heating: Hybrid electric heat pump water heaters, tankless water heaters, commercial solutions
• Eemax: Tankless electric water heaters
• Friedrich: Ductless mini-splits, PTACs, heat pumps
• HTPG: Refrigeration unit coolers
• IBC: High-efficiency condensing boilers and tankless systems
• Nordyne: Electric furnaces, heat pumps
• Raypak: Boilers, hydronic systems, and commercial water heaters

Rheem and its brands look forward to strengthening their relationships with customers, suppliers, and partners at the AHR Expo while celebrating a century of achievements in the HVAC/R and water heating industries.