MCE – Mostra Convegno Expocomfort, the world’s leading biennial exhibition in civil and industrial plant engineering, air conditioning and renewable energies, returns to its usual winter schedule from 12 to 15 March 2024 at Fiera Milano. The 43rd edition has been vigorously renewed and is full of new formats, from introducing competitions and prizes to new opportunities for exhibitors, in line with RX Italy's vision, positioning, and direct commitment.
Mostra Convegno Expocomfort, the most prestigious showcase and the global business platform for companies in the HVAC+R, renewable energy and energy efficiency industries, is for the first time presenting its new offer to create business opportunities, strong in the claim "Beyond Comfort" and its declination in the three main pillars of all MCE’s activities: Innovation, Sustainability and Energy Efficiency.
With this in mind, the upcoming edition will add value to the critical showcase of products and solutions through the development of special focuses to guide professionals in their choice of the best solutions. Industrial, Smartness and Hydrogen, characterised by dedicated events and visitors' pathways to contextualise and rationalise the wide range of products on display, highlighting the newest and most specific components of some particular areas.
"The recent agreement with ENEA has made MCE the Opinion Leader of Italia in Classe A, the national information and training programme on energy efficiency. It is only the latest step in a long journey towards the event, with initiatives designed to involve all the professional categories called upon to make the difference in tomorrow's plant engineering," emphasises Massimiliano Pierini, Managing Director of RX Italy Srl, "and aimed at going beyond comfort living by broadening the target audience for energy efficiency actions."
MCE confirms itself as an unmissable appointment to build relationships and forge strategic alliances. According to the latest figures, 90% of the exhibition spaces have already been taken (some are fully booked), and over 1,300 companies have registered. Out of these, 55% are from overseas.
These results were also enhanced by introducing the new layout, which sees the convergence and integration of technologies, the definition of new direct connections and the optimisation of visit pathways.
In order to promote economic growth and consolidation of Italian businesses in foreign markets, a renewed collaboration has been established among ICE - Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation, and beIT, a media campaign aimed at promoting the Made in Italy in support of Italian exports and the internationalization of the national economy. 120 selected foreign professionals from 43 countries worldwide are expected to attend the show for B2B meetings with exhibiting companies.
MCE 2024 is currently witnessing the introduction of new proposals aimed at all professionals involved in the design, distribution, and installation of HVAC+R systems. The "Efficiency and Innovation Path" is undergoing transformation, with the institution of new awards called the MCE Excellence Awards - Efficiency&Innovation 4 Transition Goals. These awards will be given to components, systems, and technologies that help accelerate the energy and environmental transition in line with commitments made as part of the United Nations 2030 Agenda signed in 2015.
The 43rd edition of MCE also marks the launch of the Water Prix, promoted in collaboration with Aqua Italia and ANGAISA, on the issue of Intelligent (use of) water, a competition with prizes that communicates the value of water and creates engagement between visitor and exhibitor. Up for grabs, every day are instant wins smartphones, wireless headphones, Amazon vouchers and the final draw of a weekend in a Bandiera Blu resort, recognised as the most environmentally friendly for water, services and sustainability.
The programme of conventions, workshops and events to deepen the themes and growth potential of specific areas is always rich and engaging, with the presentation of the 10th CRESME Report on civil and industrial plant engineering industry, institutional speeches and those organised by international associations (EHPA - European Heat Pump Association and REHVA - Federation of European Heating, Ventilation and Air Conditioning Associations in the first place). Partner associations also join in, with AICARR leading the 53rd International Convention and the presentation of CLIMA 2025.
“Beyond Comfort shows that we take our new claim and the call for sustainability seriously at RX - concludes Pierini. - We believe it's our responsibility to lead the way in the decarbonisation of the events industry. We are committed to achieving net zero carbon emissions across our company, events, and industry by being a founding member of the Net Zero Carbon Events Pledge. We are committed to achieving net zero emissions by 2040 and a 50% reduction by 2030. Given the complexity of our supply chain and the emissions associated with running a trade show, it is only by working together as an industry that we can ensure a more sustainable future. To ensure the achievement of this critical objective, MCE is designed and implemented in compliance with ISO 20121:2013 Certification for Sustainable Organisation of Trade Shows/Events.”
Mostra Convegno Expocomfort
