The partnership with the Brazilian society will lead to the presence of Dorin on new segments of the refrigeration market in Brazil
Officine Mario Dorin, internationally operating company focused on innovation and one of the most important producers in the world of semi-hermetic compressors for refrigeration and air conditioning, announces a new partnership with Embraco, multinational firm also dedicated to innovation and one of the largest producers in the world of hermetic compressors for refrigeration during the 19th Febrava - the most important trade fair for refrigeration in Latin America, which was held September 22nd- 25th in Sao Paulo Expo Exhibition & Convention Centre.
In the first quarter of 2016, Embraco in Brazil will begin distributing the semi-hermetic compressors of Italian society. The goal of the partnership is to cover demands of commercial and industrial refrigeration market, providing customers a new alternative in the world of semihermetic compressors.
To meet the Brazilian customers more quickly and efficiently, Embraco will ensure a dedicated technical sales team specializing in technical assistance to customers, and will credit its network of services across the country. In addition, the company will have distribution centres of compressors, spare parts and components to meet all customer needs.
"We are pleased to enter into partnership with an Italian global leader in the market of refrigeration and air conditioning. Dorin has nearly 100 years of experience and this agreement is a great opportunity to bring the excellence of both companies in the refrigeration market," puts out Erivan Piazera, Director of new business opportunities, Embraco.
"The recognition of Embraco as a leading manufacturer of hermetic compressors in the world and its structure in Brazil was essential to close the distribution agreement," said Giovanni Dorin, Director of marketing and new business opportunities for Dorin. "We are confident of the success of this partnership to follow up on our mission to provide the best products and the most complete solutions for the Brazilian market," concludes the executive.
The audience of Febrava has had the opportunity to see up close three series of semi-hermetic compressors Dorin that will be part of the line distributed by Embraco. The H Series, the best-selling of the company and recognized for its reliability and cost-effectiveness, the HEP Series, a reference to its energy efficiency in the commercial sector being optimized for applications with R134a and, last but not least, the CD Series, compressors for transcritical CO2 applications, reference in the global market for commercial applications and for the experience of the Italian company.
Among the advantages of the SE compressors available on the market by Embraco, it is interchangeable with compressors currently mostly sold on the domestic market, which allows the application of Dorin compressors both in new installations and as replacements over other suppliers’ models in systems already installed.
"We chose Febrava to announce this partnership, since the fair is the most important event in Latin America in the field of refrigeration," said Fernando Fischer, leader of Innovation Department of Embraco.
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Source: <a href="http://www.dorin.com/en/News-90/" target="_blank">Dorin</a>