HARDI LATAM, a regional initiative of Heating, Air-conditioning & Refrigeration Distributors International (HARDI), has announced a new partnership with the Air-Conditioning, Heating, and Refrigeration Institute (AHRI) to promote the differentiating value of AHRI certification across Latin American HVACR markets.
According to the organizations, the partnership aims to help HARDI LATAM members better understand and communicate the competitive advantage of AHRI certification in markets described as highly price-competitive, where product differentiation is critical.
“This partnership supports HARDI LATAM distributors, especially those who own their own brands, by helping them stand out with verified product performance and trusted certification,” said Guitze Messina, Executive Director of HARDI LATAM. “At the same time, it helps AHRI expand the reach and recognition of its certification program throughout the region.”
“AHRI Certified products also enjoy a growing recognition by regional government regulators, such as in Central America, for compliance with energy efficiency regulations. This is another important benefit for AHRI Certified manufacturers”, said Michael LaGiglia, AHRI Senior Director of Global Services.
Looking ahead, HARDI LATAM and AHRI said they will collaborate on educational initiatives and market outreach to support distributors and manufacturers as demand for energy-efficient, high-performance HVACR products continues to grow across the region.
