Market news, 04 September 2024
HOSHIZAKI CORPORATION has announced a strategic business restructuring plan aimed at bolstering its competitiveness and ensuring long-term growth within the Chinese market. The company will integrate its development, manufacturing, and sales capabilities - currently split among three entities - into a single company to strengthen coordination, improve customer service, and enhance price competitiveness.
Hoshizaki's initial expansion into China began in 1998 with a sales office in Beijing, later transitioning to HOSHIZAKI SHANGHAI CO., LTD. in 2004. In 2006, Hoshizaki Suzhou was established as a manufacturing hub in Jiangsu, and HOSHIZAKI (CHINA) HOLDINGS CO., LTD. was founded in 2012 to oversee operations. The company further enhanced its local development capabilities in 2024 by opening an R&D center in Dalian under Hoshizaki China Holdings.
The Chinese food and beverage industry has witnessed significant structural changes post-pandemic, including diversified consumer preferences and a surge in new chain outlets across various segments. This shift has resulted in increased demand for customized, cost-effective, and quickly deployable products. Drawing on experiences from other markets, Hoshizaki anticipates that chain-based restaurants and cafés will play a larger role in the industry, similar to trends in Europe, the Americas, and Japan.
To meet these evolving demands, Hoshizaki will merge the development capabilities of Hoshizaki China Holdings, the sales functions of Hoshizaki Shanghai, and the manufacturing operations of Hoshizaki Suzhou into a single entity, now renamed HOSHIZAKI CHINA CORPORATION, effective from January 2, 2025.
This integrated approach will enable Hoshizaki to accelerate its response to customer needs, expand its product offerings, and pursue new opportunities, ensuring robust and sustainable growth in the Chinese market.
