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14 January 2024

J & E Hall completed a beer cave fit out for Premier Stores

J & E Hall has recently completed a beer cave fit out for Premier Stores in Cardiff, comprising of specialist chiller solution, Cellar Plus.

Cellar Plus is a versatile range of chillers, including options for unconventionally shaped rooms (such as L shaped). All Cellar Plus models provide exceptional cooling performance together with accurate temperature control, operating with low GWP refrigerants and capable of longer pipe runs – up to 50m. Delivering temperatures as low as 4°C, the specialist chillers use either R448A or R449A refrigerant. All outdoor units include high quality Copeland scroll compressors, with blue fin coating on outdoor coils for added protection.

In this particular application, the beer cave also benefits from 70mm insulated walls and a double-glazed front, ensuring stock is kept at optimum serving temperature.

Research from America, where beer caves are a more well-established solution for beverage storage, suggests this way of presenting drinks can increase sales by around 35%*, something echoed by Premier Stores owner. They said:

"This new equipment is much more cost effective for us rather than having several smaller units running at the same time. It keeps the stock at the perfect serving temperature. We have seen a dramatic increase in our sales of chilled drinks, wines and beers since we have had this beer cave installed."

Craven Cooling Services, which specified and installed the system, said: "From a refrigeration engineers’ perspective, the J&E Hall equipment is a dream to install…we can highly recommend their products... The ease of availability is a definite bonus when needing to get the job done. The new units are a cost effective, energy efficient solution."
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