LENNOX EMEA, a leader in the design and manufacture of HVAC and refrigeration solutions, is expanding and reinforcing its presence in the Middle East and Africa (MEA) market. The activities underpinning this new strategy will include a more focused product portfolio for the region and further development of the company’s distributor network across a growing number of countries.
Although an established brand in the region for many years, the company is now rethinking its local approach in order to take advantage of clear growth opportunities in the MEA market: extremely high ambient temperatures and a young population with high spending power elevate the potential for investing in HVAC systems.
Key among the company’s progressive changes is the introduction of a larger network of local HVAC distributors in countries that include the United Arab Emirates (UAE), Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Jordan and Iraq. As part of this move, LENNOX will begin offering online training to distributors and installers supported by back-office staff located in Europe.
Another major focus is to identify and develop the optimal product portfolio for the region. LENNOX deploys a strategy of continuous investment in innovation and technology to keep improving the quality and performance of its products, in turn enhancing the lives of customers and responding to ever-changing expectations. LENNOX HVAC solutions focus on attributes such as energy efficiency and reduced maintenance requirements, ultimately delivering low TCO (total cost of ownership).
Among the core HVAC products for the MEA market moving forward will be the full range of LENNOX split system air conditioning units, VRF solutions and packaged units to suit home residences, offices and hotel rooms - through office buildings and small retail environments - to restaurants, warehouses and shopping malls.
“We believe our portfolio is the perfect match for strong HVAC growth in the MEA region, particularly in combination with our strengthening presence through agents and local distributors in key countries,” states Cyrille Pergentini, Export Sales Manager for LENNOX EMEA in the MEA region. “Dubai is a hub for the entire MEA region and it’s been our historic focal point. However, by extending our presence to countries like Saudi Arabia, we see the potential for a huge pipeline of projects. With the right approach, the right product portfolio and the right team in the region, the possibility exists to quadruple our sales in the coming years.”
