LUVE has inaugurated a 20,000-square-meter expansion of its Jacksonville, Texas plant, bringing the facility to over 30,000 square meters to serve US demand for data center, power generation, and refrigeration cooling equipment.
The expanded facility will mainly manufacture outdoor products built on a single platform covering data centers, power generation, and refrigeration applications. LUVE has started recruitment to add approximately 200 employees at the Jacksonville site over the next 18 to 24 months as production ramps up.
The expansion follows a recently signed multi-year framework agreement worth over €100 million (approx. $108 million) with a global hyperscaler for advanced cooling solutions for next-generation data centers. The additional capacity in Texas is intended to support growth driven by artificial intelligence, data mining, colocation, IoT, and machine learning workloads.
Project delivery in the US will run through subsidiary LUVE US Inc., which handles design, installation, commissioning supervision, and the LUVE CARE after-sales service.
Matteo Liberali, Chairman and CEO of LUVE, said: "The US market represents a strategic growth area. The expansion of our Texas facility is an important step in our international growth journey and reflects our 'glocal' approach: thinking globally and acting locally."