Phononic announced the addition of Dana Krug to its executive team as vice president and general manager of food and beverage. In this role, Dana will be responsible for ideating and executing the company’s food and beverage business strategy, sales and expanding Phononic’s footprint in the food retail market.
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“Dana’s legacy sales and management experience, as well as his unique understanding of the retail and technology space are incredible assets for the Phononic food and beverage team,” said Tony Atti, CEO and founder of Phononic.
As the food and beverage space grows increasingly competitive, executives recognize the imperative need to evolve the shopping experience. In fact, according to new research from Phononic, the majority (70 percent) of food retail executives say if grocery stores don’t enter the modern age, more people will look for other ways to get their food. In his new role, leading Phononic’s food and beverage division, Dana will look to capitalize on this opportunity to educate the food retail market about Phononic’s solid-state refrigeration and freezer options, as well as foster sales leads and drive revenue for the company.