Voltas, India's undisputed leader in Cooling Products, from the house of Tata's, has strengthened its leadership position further in the Cooling Products space, by launching India's First AC with HEPA Filter technology. This latest offering, the Voltas' PureAir 6 Stage Adjustable Inverter AC comes with a unique value proposition of 'Pure & Flexible Air Conditioning', powered with HEPA Filter, PM 1.0 Sensor and AQI Indicator (which is an industry first), that helps to purify the indoor air and is also loaded with 6 Stage Adjustable Tonnage Mode, that allows the user to switch within multiple tonnages, depending on the ambient heat or number of people in the room. It provides pure and clean air, along with savings and optimization of running costs.
The latest survey by Voltas indicated that Indian customers' preferences in the home appliance category are evolving, with comfort, convenience, cooling, health, and technology becoming the top priority. According to the research, 77 percent of Indians want their air conditioners to be upgraded with air purification technology, which cleans the indoor air swiftly by destroying pollutants, germs, and pathogens. The company's market insights reaffirm that there is a consumer trend of upgrading their home appliances, while they continue in a hybrid mode and rely on technology.
Key Features of Voltas PureAir Inverter AC powered with HEPA Filter and PM1.0 Sensor:
- HEPA Filter: Provides a very high level of filtration for the smallest, as well as the largest, particulate contaminants
- AQI Indicator with PM 1.0 sensor: A multi-colour indicator ring to show the AQI range along with a highly sensitive PM sensor which detects the presence of particulate matter with highest accuracy
- Multi Adjustable Mode: Intelligent switching within multiple tonnages, basis ambient heat and number of people in the room.
- Super UVC Technology in select models for further purification
- Eco- friendly Refrigerant: Green R32 refrigerant, which is environment friendly
- High Ambient Cooling: Keeps users comfortable even at 52°C
The Voltas 2022 AC product range includes over 80+ SKUs, with 45 SKUs in Inverter ACs, 17 in Split ACs, and 12 in Window ACs, besides Cassette and Tower ACs. Within this, Voltas has launched 3 SKUs of PureAir Inverter AC's.
This Summer, Voltas' new range of ACs are also coupled with unique & exciting promotional offers for consumers like 15% cashback, Easy EMI offer, Lifetime Inverter Compressor Warranty and, 5-Year Comprehensive Warranty, for ease of adoption & access to customers.
This summer, Voltas has also launched 38 SKUs of its Voltas Fresh Air Coolers under various sub-categories such as Personal, Window, Tower, and Desert Air Coolers. The new range comprises of new models like, Windsor with 4-sided cooling advantage, Epicool with style and ultra-cooling, Virat with a sturdy metal body, and Alfa fresh with purification advantage. The Company also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. The company has also launched 22 SKUs of Water Dispensers, and 25 SKUs of Water Coolers. Voltas also has a range of Cold room solutions for the B2B segment.
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