Lauda Achieves Positive Result at Analytica 2024

This year’s Analytica 2024 broke all records – both in terms of visitor numbers and international participation, as well as the atmosphere on the trade fair grounds in Munich. The four-day trade fair was a big success for LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader in precise temperature control.

The company’s impressive stand attracted numerous visitors and its customer contacts were 20 percent higher than the last Analytica in 2022. The number of registered contacts was even 10 percent higher than the last pre-pandemic trade fair in 2018.

“We are proud and satisfied with the encouraging response that our new products, Universa and Mobifreeze, and digital services, such as our Command app, have received at Analytica 2024,” summarizes Dr. Gunther Wobser, President & CEO of LAUDA. “With numerous visitors and plenty of concrete inquiries, the highly anticipated Analytica has delivered a vital impetus for us and the whole industry during economically challenging times.”

New bath thermostats, portable ultra-low-temperature chest freezers and digital products from LAUDA

The specialist audience was impressed by LAUDA’s innovations for the digital and sustainable laboratory of the future. Alongside the world’s first battery-powered Mobifreeze ultra-low-temperature chest freezer, which revolutionizes the transport of active medical substances – such as temperature-sensitive vaccines – the family company also presented new bath thermostats from the LAUDA Universa series of networked devices, which represent flexibility and efficiency in laboratory settings. They feature a modular construction and are highly sustainable, thanks to the use of natural refrigerants. Visitors also showed a great deal of interest in the highlight podiums for the Integral and Variocool bestsellers, where they could control the devices using the Professional version of the LAUDA Command app and discover the benefits of remote maintenance and monitoring first-hand.

For trade media representatives, a separate press conference was held at the LAUDA stand, during which the company management and product marketing introduced the company’s new solutions and highlights and answered any questions.