On April 13 and 14, the first presentation event for the new product range was held at MAX headquarters. On this occasion, customers had the opportunity to learn more about and experience first-hand the five concepts underlying this collection, and see in detail how they shape the future of refrigeration.
For over two years, MAX's R&D team has been working on innovating all aspects of products, with a focus on working style in order to improve the experience of retailers and buyers. It involves a new display concept that brings with it a host of advantages with regard to logistics, ergonomics and versatility, as well as an original combination of shapes, textures and materials, such as CORALIGHT, which makes it unique in terms of design and sustainability.
