CCR unveils new brand identity after separation from Carrier

CCR Commercial Refrigeration, formerly known as Carrier Commercial Refrigeration, has introduced a new brand identity following its acquisition by Haier. The rebranding includes a refreshed logo, updated color scheme, and revised typography across CCR and its sub-brands.

According to the company, the visual changes are designed to represent CCR’s evolution and future direction as a standalone business: “more modern, more connected, and built around the people who matter most.”

The update follows Carrier’s completion of the $775 million sale of its commercial refrigeration business to Haier in 2024.