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CCR unveils new brand identity after separation from Carrier
06 June 2025

CCR unveils new brand identity after separation from Carrier

CCR Commercial Refrigeration, formerly known as Carrier Commercial Refrigeration, has introduced a new brand identity following its acquisition by Haier. The rebranding includes a refreshed logo, updated color scheme, and revised typography across CCR and its sub-brands.

According to the company, the visual changes are designed to represent CCR’s evolution and future direction as a standalone business: “more modern, more connected, and built around the people who matter most.”

The update follows Carrier’s completion of the $775 million sale of its commercial refrigeration business to Haier in 2024.
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