CIBSE has launched a refreshed brand identity, which it said marks a significant moment in its 129-year history and signals a new era for how the institution presents itself globally.
The updated identity includes a modernised visual look that retains the CIBSE hawk while simplifying and refining its appearance, alongside clearer and more accessible communication intended to be easier to understand and more member-focused. CIBSE also introduced a new strapline: Inspiring People. Transforming Places.
CIBSE said the refreshed identity is shaped by extensive member feedback and engagement, and is intended to strengthen its global presence through a clearer, more contemporary visual language and refined messaging. The institution linked the refresh to industry challenges including energy efficiency, climate resilience and the transformation of the built environment, and said it is positioning itself more strongly across international markets as it continues to grow its influence and partnerships worldwide.
CIBSE said members, partners and the public will see the refreshed identity rolled out over the coming days across its digital platforms, publications and communications. Ruth Carter, CIBSE CEO, said: “CIBSE’s refreshed visual identity marks an important step in ensuring our brand reflects the modern, forward-thinking institution we are today.”