Enex Technologies, a European provider of HVACR systems using natural refrigerants, has launched a new bilingual video podcast channel on Spotify, titled Cool Facts & Hot Takes. The series is part of the company’s multi-channel communication strategy aimed at engaging a broader audience in the natural refrigeration sector.
The launch follows significant digital growth for the company since 2023, including a tenfold increase in LinkedIn followers (from 1,000 to 10,000), more than 12,000 newsletter subscribers in the B2B segment, and a threefold increase in website traffic. Enex attributes this growth to its recent acquisitions and the rising interest in climate technologies.
The podcast features short episodes focused on Enex’s technologies and the use of CO2 in commercial and industrial applications. It also covers industry-wide challenges such as the shift away from chemical refrigerants. Technologies discussed include liquid and vapor ejectors developed by Enex founder and Honorary President Sergio Girotto.
Published in both Italian and English, the podcast reflects Enex's presence across 12 production sites in four European countries. The series targets HVACR professionals, students, and those interested in applied innovation in thermodynamics and sustainable cooling.
"We want communication to reflect our values of innovation and sustainability, but also the ability to build an authentic community around these issues," said Luca Marini, Marketing, Communication & ESG Director at Enex Technologies. "The Video Podcast is a natural step to tell our roots and where we are going, giving voice not only to the company's leaders, but also to our customers and partners."
Since 2007, Enex Technologies reports its systems have enabled over 1,100,000 metric tons of CO₂ equivalent savings through customer applications.