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The projects competing for the most important national award dedicated to themasterpieces of Retail Marketing and POS were assessed during the three days of the conference-exhibition Shop Expo at The Mall, an exclusive location in the heart of Milan’s business district. Again this year, the initiative involved numerous entrants: national and international Retailers, Brand Companies, POP material producers, equipment and service suppliers for the stores, as well ascreativity and design agencies.The winners were announced during the Gala Dinner at the Unico Restaurant of Milan, whereAlessia Bulfon, Epta Trade Marketing Manager and Roberto Polloni, Bennet Sales Manager, accepted the prestigious prize.
The bennet smart format installed in Lecco in early 2018 was designed to offer "well-made shopping" and to respond to the needs of modern consumers. Characterised by an innovative layout, designed to reduce the dispersive effect of large supermarkets, the store boasts a cutting-edge fresh and frozen department, with furnishings of theGranFit Costan range that combine maximum visibility, technology and respect for the environment. The sustainable approach is evident in the choice of an ECO2 SMALL transcritical CO<sub>2</sub>plant and FTE Full Transcritical Efficiency. Simple and available worldwide on an industrial scale, this exclusive system goes beyond the current limits oftranscritical technology, guaranteeing excellent performances even at hightemperatures, with an average 10% energy saving (compared to a standard CO<sub>2</sub>booster plant) and up to 20% lower installation and maintenance costs<em>.</em>
Related tags: Costan