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29 August 2020

Exclusive Retail Ideas from SILPO Ukraine

FREOR contributes to these exclusive projects as one of the leading refrigeration equipment suppliers for SILPO. Over several years, FREOR, together with its sales and service partner in Ukraine Restoria Group , has supplied refrigerated display showcases to a number of the exclusive design SILPO stores.

Retail design revolution
The supermarket chain is making the revolution in ordinary retail concepts and paves the way for new trends of store authenticity. SILPO put their best efforts to turn every new creation into something special – the walls become canvases, and all the decoration revolves around a theme, transforming the supermarket into a work of art.

FREOR is excited to contribute to exceptional supermarket designs and, together with Restoria Group, fulfill unusual requests. We have supplied SILPO supermarket chain with models of VEGA QB and ELISA QB serve-over range, JUPITER multideck range, and promotional merchandiser IDA range, tailored to specific client’s needs.

SILPO store in Vyshgorod city, located in an old industrial building, turned into an exceptional steampunk style supermarket. The theme emphasizes the importance of steam energy. Even if you are not a big science fiction fan, SILPO Vyshgorod will enrich your ordinary shopping experience. Just lift your head, and you will see a real mechanical aircraft held on the ceiling or notice that you are surrounded by the characters of Jules Verne and Herbert Wells’s work.

For art fans, SILPO in Kyiv’s Biloruska street leads across Vincent van Gogh’s masterpieces and celebrates his life work. The store draws customers’ attention to sunflowers and blossoming almond trees paintings on the walls and starry night ceilings.

SILPO, located in Kyiv’s Bahhovutivska street, has a free ticket for customers to experience a picturesque island of Sri Lanka with depicted tuk-tuks, tea leaves and exotic animals. Another SILPO store in Kyiv takes customers to ‘Samson and Lion’ fairy tale, revealing the story about their unexpectedly arisen friendship. For cat-lovers, a must visit is SILPO in Hlybochytska street in a ‘Purkitty’ theme, where you can find giant balls of thread on the ceiling, nail scratchers instead of columns and lovely kitten pictures on the walls.

Walking around the SILPO makes you feel like you are in the art gallery or a museum – shopping becomes an exciting time instead of a household necessity.
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