Orbia Fluor & Energy Materials phases out Koura brand

Orbia Fluor & Energy Materials has announced it will now operate solely under the Orbia Fluor & Energy Materials (Orbia F&EM) brand, phasing out the Koura brand name. The transition is effective immediately and applies to all internal and external communications.

The change affects only the Koura brand, while product brands such as Zephex, Klea, and Klea Edge will remain in use without modification. The legal entity name, Mexichem, is also unchanged.

According to the company, the rebranding aims to simplify brand architecture, reinforce the connection with Orbia, enhance product brand visibility, and align with the group’s strategic identity.

The transition will be carried out in phases, including updates to marketing materials.