The campaign aims to spotlight the wide range of skills—from technicians and engineers to trainers and researchers—that support essential cooling and heating services. These include food preservation, medicine storage, thermal comfort, data infrastructure, and climate resilience.
The announcement notes a global need for skilled professionals in response to growing demand for sustainable thermal solutions. The theme emphasizes the role of expertise in delivering energy-efficient, low-carbon technologies critical to climate action and human wellbeing.
New promotional graphics have been released, featuring an image of two hands—one radiating heat, the other emitting coolness—symbolizing mastery of thermal energy and the dual role of the industry in managing temperature.
The campaign encourages global participation across sectors, inviting stakeholders to highlight training, career opportunities, and the professionals who maintain and innovate in refrigeration and sustainable heating systems.
Related tags: refrigeration