Hoshizaki Alliance (Hoshizaki USA Holdings, Inc.) said it is expanding its sales leadership team as part of efforts to enhance collaboration, align its multi-brand strategy, and accelerate growth across its portfolio in the Americas. The company announced the changes on February 26, 2026, in Georgia, US.
Rod Johnson has been promoted to Vice President of Strategic Partnerships, and Rodrigo Flores has been appointed Senior Director of LATAM Sales. The company said the moves are intended to strengthen cross-brand alignment and coordinated execution across Hoshizaki Alliance.
Together with Bret Eldridge, Vice President of Strategic Accounts, and Dianna Nielsen, Vice President of Global Account Sales, Johnson and Flores will be part of a sales leadership team focused on aligning strategies across brands, strengthening channel partnerships, and driving coordinated execution throughout Hoshizaki Alliance.
Hoshizaki Alliance said Johnson was most recently Senior Director of Import Products and has more than three decades of experience in the commercial kitchen equipment industry. In his new role, he will focus on growth through strategic relationships and cross-functional collaboration, including partnership development, oversight of import product operations, and leadership of multi-brand customer care and strategic account initiatives.
Flores joins Hoshizaki Alliance from Lancer Worldwide, where he served as Director of LATAM Sales. He will lead multi-brand sales initiatives across Mexico, Central and South America, and the Caribbean, working with executive and sales leaders to align strategies, drive collaboration, and expand the presence of Hoshizaki brands in the region.
“As our portfolio continues to evolve, alignment across brands and markets becomes increasingly important,” said Chris Karssiens, President of Hoshizaki USA Holdings, Inc. (Hoshizaki Alliance). “Rod and Rodrigo bring the experience and perspective needed to connect strategies across the Alliance and drive meaningful impact for customers and partners.”
