Aira launches in Italy on its mission to take Europe off gas and accelerate decarbonisation. Aira’s ambition is to serve 5 million households across Europe, of which 1 million in Italy, with affordable clean energy-tech solutions over the next 10 years. Aira offers an ecosystem of clean energy-tech solutions including intelligent heat pumps, solar panels, battery storage and electricity tariffs. With Aira, Italian households will save 55% on energy related costs and reduce CO₂ compared to current fossil fuel-based solutions.
Aira launches its Italian operations to tackle Europe’s third largest emitting sector of CO2 – residential heating. Its innovative and accessible clean energy-tech solution, with an intelligent heat pump at the heart, will help Italian households significantly reduce heating bills and carbon emissions.
In Italy, 67% of households still use fossil fuels for heating, a practice that plays a significant role in the residential heating sector’s contribution of 12% to the nation’s total CO2 emissions. The electrification of heating is a critical enabler for Italy and for Europe to meet its Fit-for-55 targets.
By switching from a gas boiler to a heat pump, households will save more than 40% on heating costs and reduce both energy consumption and CO2 emissions by 75%, without making any lifestyle changes. Aira makes the switch affordable and accessible with a unique offering comprising an all-inclusive plan, a comfort guarantee, and 30-day order to installation commitment – with zero upfront cost. Additionally, Italian customers benefit from a subsidised financing solution and support obtaining tax deductions, enabling a low monthly payment plan.
Aira is now spearheading clean energy-tech for every home to drive electrification, to reduce customer heating bills and to get Italy off gas:
- To begin, Aira’s offering is available in six regions – Lombardy, Piedmont, Lazio, Marche, Abruzzo and Umbria – and will continue its rapid expansion.
- Today, Aira Italy is a team of 150 people, consisting of clean energy experts, technicians, and commercial roles.
- Through the acquisition of the well-reputed installation company TermoCinque in Marche, earlier this year, Aira has secured local specialists and the necessary Italian market expertise.
- The ambition is to hire 4000 employees over the next decade and to establish Aira Academies across Italy for training its clean energy experts.
- Aira has partnered with Dolomiti Energia, to offer customers the greenest and cheapest electricity tariff in the market ‘Simply The Best Energy’. This offer includes a variable price tariff and a 10% discount on the PUN, which is the best kWh price in Italy.
- Aira is collaborating with prestigious technical institutes including Politecnico di Milano to build a programme aimed to train and grow green skills and talent in this sector.
